Aperto alla moda occidentale di lusso, il Mercato orientale predilige il tessile italiano sia nell’acquisto del prodotto finito Made in Italy, quanto nell’acquisto del semilavorato necessario allo sviluppo della moda cinese di alta gamma. Tra i prodotti europei e statunitensi, ancora percepiti dai cinesi come veri “simboli simbolici” della moda, il tessile italiano si inserisce come imprescindibile per la realizzazione della moda di alta gamma locale.

Sempre in crescita la richiesta di prodotti di qualità per la donna e per il leisurewear e confermato l’alto interesse per il prodotto uomo, moderno e informale oltre che classico, già affermato nelle varie edizioni. Richieste appagate all’interno di Milano Unica.

Milano Unica, the Italian Textile Trade Fair which takes place twice a year in Milan (February for S/S and September for F/W), unites a number of prestigious Italian Fairs that have represented the finest in Italian and European fabrics around the world for the past 30 years. Milano Unica gave rise to another prestigious tradeshow, Milano Unica Shanghai, that has just successfully concluded its 9^th edition.

Milano Unica China is the leading Trade Fair for high-end fabrics in China.

Since its debut in March 2012, the event has become a must-see for clients of the mid to upper and high end market range. An average of 4,000 top level visitors are expected at every exhibition.

The Far Eastern market continues to open its doors to luxury Western fashion. The Italian textile industry is one of the foremost players here, both through sales of finished ‘Made in Italy’ products manufactured from national fabrics and accessories, as well as many high-end semi-finished goods, required for the development of Chinese fashion.